Big Tech

Interesting new article from Shoshana Zuboff at The New York Times. She recaps some of her arguments on surveillance capitalism, but also links it with more recent events related to the US elections and the Covid-19 pandemic.

In an information civilization, societies are defined by questions of knowledge — how it is distributed, the authority that governs its distribution and the power that protects that authority. Who knows? Who decides who knows? Who decides who decides who knows? Surveillance capitalists now hold the answers to each question, though we never elected them to govern. This is the essence of the epistemic coup. They claim the authority to decide who knows by asserting ownership rights over our personal information and defend that authority with the power to control critical information systems and infrastructures.

This Bloomberg article deals with an interesting controversy surrounding the introduction of a feature called “App Tracking Transparency,” which aims to give users the option to opt-out of tracking in apps. The article reports on newspaper full-page ads which Facebook published in response. Furthermore, Mozilla has joined the debate by publicly applauding Apple for the feature.

The Markup reviews reviewed different examples of controversial uses of machine learning algorithms in 2020:

Every year there are myriad new examples of algorithms that were either created for a cynical purpose, functioned to reinforce racism, or spectacularly failed to fix the problems they were built to solve. We know about most of them because whistleblowers, journalists, advocates, and academics took the time to dig into a black box of computational decision-making and found some dark materials.

The Register reported on the announcement of Apple to introduce “privacy ’nutrition labels’” (https://web.archive.org/web/20201109184222/https://www.theregister.com/2020/11/06/apple_privacy_advice/):

“For food, you have nutrition labels; you can see if it’s packed with protein or loaded with sugar, or maybe both, all before you buy it,” he said. “So we thought it would be great to have something similar for apps. We’re going to require each developer to self-report their practices.”

From the announcement by Apple:

Later this year, the App Store will help users understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them.

In article from the Financial Time on how Big Tech can “best tackle conspiracy theories,” the author shares some interesting insights from research done by a group of ethnographers called Ethnographic Praxis in Context. Apparently these researchers observed that people who believe in conspiracy theories tend to “believe information that comes from scruffier, amateurish sites, since these seem more ‘authentic’”:

Anyone hoping to debunk these ideas also needs to think hard about cultural signals. Take website design. Twenty-first century professionals typically give more credibility to information that comes from sites that look polished.

Conversely, the ethnographers discovered that conspiracy theorists are more likely to believe information that comes from scruffier, amateurish sites, since these seem more “authentic”. This point may not be obvious to techies at places such as Google — and is not the type of insight that big data analysis will reveal. But it is crucial.

Read the full article here.

An article from CNET reports on the use of “keyword warrants” in police investigations the US:

Typically, probable cause is needed for search warrants, which are associated with a suspect or address. The demands for information are narrowly tailored to a specific individual. Keyword warrants go against that concept by giving up data on a large group of people associated with searching for certain phrases.

From an article The New York Times titled “Big Tech’s Domination of Business Reaches New Heights”:

The tech companies’ dominance of the stock market is propelled by their unprecedented reach into our lives, shaping how we work, communicate, shop and relax. That has only deepened during the pandemic, and as people shop more frequently on Amazon, click on a Google or Facebook ad or pay up for an iPhone, the companies receive a greater share of spending in the economy and earn ever larger profits. This is why investors have flocked to those stocks this year at the expense of the scores of companies struggling in the health crisis, and are betting that their position will be unassailable for years.

The Markup reports on some internal documents of Google they have obtained that help train employees to not use certain words which could trigger regulators:

As Google faces at least four major antitrust investigations on two continents, internal documents obtained by The Markup show its parent company, Alphabet, has been preparing for this moment for years, telling employees across the massive enterprise that certain language is off limits in all written communications, no matter how casual. (…) The taboo words include “market,” “barriers to entry,” and “network effects,” which is when products such as social networks become more valuable as more people use them.